Sponsors:
(back to programme)
William Hall
Inspiration kills design
The notion that inspiration is central to good design is flawed and puts pressure on designers to make dramatic, ingenious, and often self-conscious work. It narrows the parameters of our expectation, proposing for example that being exciting or unexpected is a prerequisite of good design.
In reality, ideas are developed from our everyday experience. Using my own work I will draw a tangible line between the starting and end points of a series of projects.
Considered editing and careful appraisal are the real key to good design. I will demonstrate how nuances of detailing and refinement can transcend other aspects of the design process – including inspiration.
William Hall studied graphics at Central Saint Martins, and worked for the minimalist architect John Pawson for five years before establishing his London office. Projects include a website without buttons, a book with an invisible spine, and stationery that has nothing printed on it. Hall is best known for his design for Giorgio Locatelli’s cookbook Made in Italy, which won the Glenfiddich Book of the Year 2007, and was described as ‘Quite simply the perfect book’ by Gordon Ramsay.
www.williamhall.co.uk
Inspiration kills design
The notion that inspiration is central to good design is flawed and puts pressure on designers to make dramatic, ingenious, and often self-conscious work. It narrows the parameters of our expectation, proposing for example that being exciting or unexpected is a prerequisite of good design.
In reality, ideas are developed from our everyday experience. Using my own work I will draw a tangible line between the starting and end points of a series of projects.
Considered editing and careful appraisal are the real key to good design. I will demonstrate how nuances of detailing and refinement can transcend other aspects of the design process – including inspiration.
William Hall studied graphics at Central Saint Martins, and worked for the minimalist architect John Pawson for five years before establishing his London office. Projects include a website without buttons, a book with an invisible spine, and stationery that has nothing printed on it. Hall is best known for his design for Giorgio Locatelli’s cookbook Made in Italy, which won the Glenfiddich Book of the Year 2007, and was described as ‘Quite simply the perfect book’ by Gordon Ramsay.
www.williamhall.co.uk
