Sponsors:
Antonije Baturan
Linear application of lateral thinking
Understanding design as a problem solving/story telling discipline, the paper will look at a relationship between the question of creativity in general and one aspect of successful design practices. The emphasis will be on the place of creativity in design process and reciprocally the possible role for these methods in a wider cultural context.
Antonije Baturan was born in 1977 in Krusevac, Serbia. In 1996 he moved to Toronto, Canada, where he earned his training and entered a career in graphic design. In 2007 he moved to London. Currently he holds a position of a senior graphic designer. His interests include concept-driven/problem-solving design approach in a wider cultural context.
Linear application of lateral thinking
Understanding design as a problem solving/story telling discipline, the paper will look at a relationship between the question of creativity in general and one aspect of successful design practices. The emphasis will be on the place of creativity in design process and reciprocally the possible role for these methods in a wider cultural context.
Antonije Baturan was born in 1977 in Krusevac, Serbia. In 1996 he moved to Toronto, Canada, where he earned his training and entered a career in graphic design. In 2007 he moved to London. Currently he holds a position of a senior graphic designer. His interests include concept-driven/problem-solving design approach in a wider cultural context.
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